OPN Healthcare is a U.S.-based, technology-enabled specialty healthcare organisation exclusively focused on cancer care.
For more than two decades, OPN has worked alongside oncologists, health plans, medical groups, and other healthcare partners across the United States to make high-quality cancer care accessible within local communities. Today, its care-management services support more than 1.7 million beneficiaries across an expanding network of community oncology providers.
Central to OPN’s model is a recognition that the needs of people living with cancer extend well beyond treatment itself. Patients may need help understanding their diagnosis, managing symptoms, accessing financial assistance, improving their nutrition, coordinating appointments, finding relevant community services, or simply knowing who to contact when they have a question.
OPN had already developed a comprehensive range of services to address these needs. The next opportunity was to bring those services together through a more connected and personalised patient experience.
By partnering with Wellifiy, OPN created myOPN+, a fully branded digital platform designed to support patients throughout their cancer care journey.
Through myOPN+, patients can access diagnosis-relevant education, practical wellbeing resources, important contacts, symptom-support services, virtual consultations, updates, and broader patient-support programs through one trusted destination.
Behind the patient experience, OPN can organise patients into tailored journeys, centrally manage resources and communications, connect external support services, and coordinate care more efficiently across its network.
The result is a more accessible and continuous model of patient support that helps people find the right information and services at the point in their cancer journey when they are most relevant.
A cancer diagnosis can introduce medical, emotional, financial, nutritional, and practicalchallenges at the same time. While the treating oncologist remains central to clinical decision-making, many of the factors shaping a patient’s experience occur outside the consultation room.
Patients may need assistance preparing for treatment, understanding side effects, reporting symptoms, accessing financial-support programs, maintaining their nutrition, managing anxiety, supporting family members, or locating reliable community services.
OPN had established a broad suite of patient-support programs to respond to these needs, including:
Patient navigation and care coordination
Financial assistance with medication, copayments, and treatment costs
Clinical symptom-management support
Nutrition and wellness services
Virtual consultations
Treatment education
Caregiver and family resources
Counselling and emotional support
Clinical-trial access
Curated community resources
The breadth of this offering was a major strength, but it also created an important patient-experience challenge.
Patients needed a simple way to understand which services were available, determine what was relevant to them, and access support without having to navigate multiple systems or remember every resource discussed during an appointment.
At the same time, not every patient required the same information. What is relevant depends on the individual’s diagnosis, circumstances, and where they are in their cancer journey, and those needs can change substantially over time as a patient moves from diagnosis through treatment, recovery, and ongoing care.
OPN therefore needed a digital platform that could:
Give patients one trusted destination for information and support.
Personalise the experience according to diagnosis, referral pathway, and stage of care.
Make relevant services easier for patients to discover and access.
Support patients before, during, and between clinical appointments.
Connect existing digital and clinical-support services through a more seamless experience.
Allow OPN to communicate directly with patients through timely posts and announcements.
Help staff coordinate patient journeys and update resources more efficiently.
Support the needs of patients from different linguistic and cultural backgrounds.
Maintain OPN’s identity throughout the experience so patients knew they were engaging with a trusted extension of their care team.
The aim was not to replace the relationships patients had with their oncologists, nurses, navigators, and support teams. It was to make those relationships and services easier to access while giving patients a clearer sense of what support was available throughout their journey.
OPN partnered with Wellifiy to develop myOPN+, a fully branded patient app and digital platform that brings education, navigation, communication, and support services together through one central experience.
Rather than presenting every patient with the same library of information, OPN can use diagnosis-specific patient journeys and groups to determine which content, contacts, resources, and services are most relevant to each person
This gives OPN the flexibility to deliver a highly personalised patient experience while managing resources and communications centrally across a large and growing patient population.
The mobile app and patient portal carry the myOPN+ identity throughout.
Patients engage with OPN through a consistent and familiar environment rather than being directed between unrelated third-party platforms. This helps reinforce trust and positions the app as a genuine extension of the broader OPN patient-support program.
myOPN+ provides a foundation for OPN to expand its multilingual patient experience, beginning with Spanish-language access.
The platform can support translated interfaces, content, and patient communications, helping OPN make important information more accessible to diverse communities without fragmentingthe wider patient-support model.
OPN can publish posts, updates, educational messages, and important announcements directly within the app.
This gives the organisation a way to remain connected with patients between formal interactions and draw attention to new resources, services, events, and support opportunities.
Patient data can be imported in bulk and synchronised through OPN’s connected systems, reducing the need for repeated manual data entry.
Patients can be placed into the appropriate groups and journeys during onboarding, helping ensure that the right experience is available from the beginning.
This improves consistency for patients while making it easier for OPN staff to coordinate support across larger patient populations.
OPN can make relevant contact details and support pathways available directly within the platform.
These may include patient navigators, financial-support programs, nutrition services, transportation partners, counselling services, community organisations, or other resources relevant to the patient’s situation.
Contacts can be assigned to specific patient groups, ensuring that people see services appropriate to their location, diagnosis, and available benefits.
OPN has connected myOPN+ with its specialist symptom-management service, allowing patients to move from the OPN platform into the appropriate support pathway through a more seamless digital experience.
The integration reduces the need for patients to manage separate accounts or determine which system they should use. Instead, myOPN+ acts as the central starting point through which relevant clinical-support services can be accessed.
This helps create greater continuity between patient education, symptom reporting, and clinical follow-up.
myOPN+ supports OPN’s use of virtual consultations, giving patients an opportunity to ask questions and receive guidance before or alongside appointments with their treating oncologist.
Providing virtual support through the broader patient journey can help patients feel better prepared, identify concerns earlier, and enter important clinical appointments with a clearer understanding of what to expect.
Providing virtual support through the broader patient journey can help patients feel better prepared, identify concerns earlier, and enter important clinical appointments with a clearer understanding of what to expect.
Patients can be assigned to digital journeys based on factors such as their diagnosis, treating provider, location, referral pathway, or current stage of care.
Each journey can contain relevant education, services, contacts, and practical resources. As a patient’s circumstances and needs change over time, OPN can adapt the support presented to them without requiring the patient to navigate a large general-purpose resource library.
This allows OPN to create an experience that feels personally relevant at each point in the cancer journey while maintaining consistency across the wider patient-support program.
myOPN+ provides patients with a central library of trusted information relating to cancer treatment, symptom management, nutrition, emotional wellbeing, financial support, and everyday life during care.
Content can be organised into clear modules and delivered at the stages when it is likely to be most useful.
A newly referred patient might receive information about preparing for their first oncology appointment. A patient beginning treatment might receive resources explaining common sideeffects, nutrition, anxiety, and available support services.
Importantly, this gives patients convenient access to vetted, high-quality information from a trusted source. At a time when searching online can expose patients to conflicting advice, misinformation, and additional uncertainty, OPN can help ensure that the information patients receive is credible, relevant, and appropriate to their care. It also gives patients somewhere to return to when they cannot remember everything discussed during an appointment.
Patients now have one clear destination through which they can discover OPN’s broader support offering.
Instead of needing to understand which team, service, or external system to approach, they can begin within the familiar myOPN+ environment and follow clear pathways to the support relevant
to them.
This reduces the burden placed on patients to navigate an already complex cancer-care system for themselves.
By placing trusted resources directly into a branded app and drawing attention to them through posts and communications, OPN is creating more opportunities for patients to discover and engage with the support available to them.
Patients do not need to wait until a concern becomes urgent or until they remember to raise it during an appointment. They can explore information and services in their own time and return to them whenever needed.
Integration with external support services helps reduce the fragmentation that patients can encounter when they are required to use several different digital tools.
Patients can begin within myOPN+ and move into connected services through a clearer pathway, reducing login confusion and making it easier to understand where to go for support.
The platform gives OPN a structured way to expand multilingual content and communications while preserving one cohesive patient-support ecosystem.
This creates new opportunities to improve accessibility for Spanish-speaking patients and other communities as OPN’s digital support offering continues to develop.
myOPN+ allows OPN to remain present during the substantial periods of time patients spend outside formal clinical appointments.
Education, symptom-support pathways, nutrition resources, financial assistance, and community services remain readily available throughout the care journey.
This creates a greater sense of continuity and gives patients practical ways to engage with their care between visits.
Diagnosis-specific journeys allow OPN to move beyond a one-size-fits-all patient resource library.
Patients can receive education, contacts, and support options aligned with their type of cancer, location, provider, and current care needs. Importantly, that experience can continue to evolve as their needs change throughout treatment and recovery.
The information presented therefore feels more manageable and useful rather than adding to the volume of material a patient must sort through.
OPN staff can centrally organise patients into relevant groups and journeys, update shared resources, distribute communications, and manage support pathways across patient populations.
This reduces the need to repeatedly coordinate the same information individually and makes it easier to maintain a consistent patient experience across providers, locations, and diagnoses.
The operational improvements remain largely invisible to patients, but their effect is a service that feels clearer, more coordinated, and more responsive.
OPN’s vision for patient support extends beyond digitising the services available today. The opportunity is to continue making the experience more personalised, accessible, and connected as the needs of patients and the possibilities of digital cancer care evolve.
With Wellifiy providing the digital foundation for myOPN+, OPN can continue expanding the services available to patients while maintaining one cohesive and recognisable experience.
The partnership creates opportunities to introduce additional multilingual resources, intelligent patient-navigation tools, increasingly personalised communications, and deeper integrationswith clinical and community-support services, all while continuing to evolve the platform around the real-world needs of OPN’s patients and teams.
Most importantly, it gives OPN a way to remain alongside patients throughout the cancer journey, not only during appointments or moments of acute need, but across the everyday questions, decisions, and challenges that occur in between.