Stage Care is a pioneering maternal health service that supports women throughout pregnancy, birth, and postpartum recovery. Based in St. Louis (USA), Stage Care offers a unique model of care that blends clinical expertise, non-clinical community support, peer connection, and digital engagement.
From the start, the founding team at Stage Care had a bold vision: to create an accessible, holistic, and tech-enabled model that could deliver personalised support at every stage of the maternal journey. But as a new service, the challenge was how to go from zero to one quickly - without being distracted by technology build, fragmented tools, or the overhead of managing IT infrastructure.
Partnering with Wellifiy allowed Stage Care to launch with speed and stability, giving them a centralised, white-labeled digital platform that reflected both their model of care and their brand identity. This ensured that every digital touchpoint reinforced Stage’s mission and values, while freeing the team to focus on building programs, supporting patients, and forging partnerships.
Launching a healthcare service involves countless moving parts like recruiting staff, establishing programs, building referral networks, and winning the trust of patients and partners. The founding team at Stage Care knew that at the outset, and determined early on that they wanted to focus their time and energy on care and growth, not on stitching together tech systems.
The risks of going down the DIY or multi-tool path were significant:
Building custom technology would have been slow, costly, and distracting.
Stitching together multiple tools would create inefficiencies, gaps in care, and a disjointed patient experience.
Staff would face unnecessary admin burden rather than focusing on program delivery and patient relationships.
Stage Care needed a partner that could provide a ready-to-use, yet highly configurable platform that felt authentically “Stage,” and could support both the clinical and non-clinical aspects of their model of care.
Wellifiy provided Stage Care with a white-labeled, modular platform that could be configured to reflect their unique approach to maternal health.
Key Features
All-in-one platform
- unifying case notes, bookings, video calls, forms, assessments, documents, feedback, and content delivery.
Clinical + non-clinical workflows
- supporting the integration of medical staff, community health workers, and peer mentors.
Personalised patient experiences
- modularity allowed Stage to deliver different programs (antenatal care, postpartum support, mental health, nutrition, wellness) all through one app-tailored to each mother’s needs.
Community engagement
- group programs and chat channels enabled mothers to connect with peers, share experiences, and reduce isolation.
Automation tools – streamlined distribution of forms, assessments, content, appointment reminders, and follow-up tasks, saving valuable staff time.
White-label branding
- ensuring the platform reinforced Stage’s identity and mission at every digital touchpoint.
For mothers, the Stage platform feels like a natural extension of the in-person care they receive:
Clear daily and weekly schedules for appointments, classes, and group sessions.
Access to resources and content including videos, meditations, and journaling tools that reinforce learning and wellbeing.
Digital forms and assessments that reduce paperwork and help track health over time.
Peer support through group chats and program-based channels that reduce isolation and create a sense of belonging.
The combination of clinical support, non-clinical guidance, and peer connection makes Stage’s model deeply personal and highly effective-both in-person and digitally.
With Wellifiy as its digital foundation, Stage Care was able to launch quickly and establish itself as a credible, scalable provider:
Rapid launch from zero – Stage Care moved from concept to fully operational service without being slowed by tech build.
Freed to focus on growth – the team concentrated on patient care, program development, and building referral channels instead of juggling IT.
Clinical + non-clinical alignment – workflows for all care providers supported in one system.
Won major partnerships – the combination of a strong service model and a robust digital platform meant Stage Care was able to succeed in competitive tender opportunities from day one.
Operational efficiency – automation saved staff countless hours, reduced errors, and ensured consistency.
Stronger brand identity – the white-labeled app reinforced Stage’s brand and values with every patient interaction.
Stage Care is now building on its early success to expand programs, deepen community engagement, and scale partnerships across the maternal health ecosystem. With Wellifiy powering their digital backbone, Stage Care can stay focused on innovation, patient outcomes, and sustainable growth.
With Wellifiy as its digital foundation, Stage Care can grow partnerships and scale programs while pioneering a new standard for maternal health that is tech-enabled, community-driven, and deeply personalised.