Clarity Healthcare is an Australian leader in community mental health and chronic disease management, committed to delivering high-quality, evidence-based care that transforms lives. At the heart of their approach is the Optimal Health Program (OHP), developed over more than 20 years by Professor David Castle, in collaboration with leading researchers across world-renowned institutions including the University of Melbourne, University of Tasmania, and St Vincent’s Hospital.
Backed by a continually growing library of peer-reviewed publications, OHP is recognised as an evidence-based gold standard in supporting health behaviour change, resilience, and long-term wellbeing.
Originally delivered in a paper-based, facilitator-led format, OHP had strong outcomes but natural limitations in how widely it could be distributed. To overcome these barriers, Clarity partnered with Wellifiy to digitise the program-unlocking scalability, reach, and new opportunities for innovation.
OHP was delivering meaningful impact for participants, but like many evidence-based programs, its reach was restricted by the delivery model.
Facilitator-dependent – every implementation required trained clinicians or facilitators.
Geographic constraints – regional and rural communities often lacked the resources to access the program.
Operational ceilings – the number of participants Clarity could serve was limited by the availability of clinicians on a given day.
These challenges weren’t shortcomings-they reflected the natural boundaries of a high-touch, in-person program. Clarity’s leadership saw an opportunity to expand access and impact by embracing digital delivery.
Structured modules mirroring the evidence-based framework.
Interactive exercises and reflections, all digitised for ease of use.
Multimedia support including video and audio resources (e.g. mindfulness and journaling).
Flexible delivery models: self-guided digital journeys or hybrid group sessions with facilitators.
Progress visibility for participants and facilitators.
White-labeled app to reinforce the Clarity Healthcare brand.
The digital OHP gives participants the freedom to engage in ways that suit their lives:
Self-guided modules they can access anytime, anywhere
Clear daily & weekly pathways, reinforcing consistency
Video & audio exercises that make clinical concepts practical & engaging
Digital forms & assessments that replace paper-based workbooks
Optional facilitator guidance, for those in hybrid or group-based models
This flexibility helps participants consolidate insights during the program and apply them sustainably afterwards, leading to better health outcomes across diverse populations.
Digitising the Optimal Health Program with Wellifiy has created a step-change for Clarity Healthcare:
Thousands of participants reached – including those in rural and regional communities who would otherwise face barriers to access.
Scalable delivery – self-guided options mean the number of participants is no longer capped by clinician availability.
Unlocked revenue streams – digital distribution creates capacity for Clarity to serve more people without being restricted by workforce limits.
Differentiation in the market – standing out in multiple competitive tenders by offering a unique, scalable, evidence-based digital solution.
Brand amplification – the white-labeled platform reinforces Clarity’s identity, deepening trust and patient connection.
Clarity Healthcare continues to expand the reach of the Optimal Health Program, ensuring more Australians benefit from its evidence-based approach to health behaviour change. With Wellifiy as a partner, they are exploring further program innovations, enhanced personalisation, and expanded digital offerings-solidifying their leadership in digitally enabled, community-based healthcare.