Select Wellness is a leading Employee Assistance Program (EAP) provider delivering counselling, wellbeing, and psychosocial safety services to organisations across Australia and the UK. Their client base spans from small and medium-sized businesses to global enterprises like Canva and Atlassian.
Renowned for the quality of its services and curriculum, Select Wellness had built a reputation for delivering meaningful impact across diverse workforces. But as the EAP sector saw the rise of heavily funded, digital-first providers, Select Wellness recognised an opportunity: extend its established, human-centred expertise with a best-in-class digital platform that would allow it to scale, streamline delivery, and meet the evolving expectations of corporate clients and employees.
Select Wellness had already established a powerful offering: high-quality counselling services, evidence-based wellbeing programs, and tailored seminars for workforces across industries.
The challenge was not the quality of services - but the ability to scale and streamline their delivery in a digital-first market:
Clients were increasingly seeking seamless digital employee experiences alongside traditional EAP services.
Large, VC-backed digital EAP providers had raised expectations with rich product offerings.
To compete, Select Wellness needed a way to deliver both core counselling services and broader wellbeing and educational programs through a modern, branded digital platform.
Select Wellness partnered with Wellifiy to launch a fully white-labeled digital platform tailored to their needs. This enabled them to instantly position themselves alongside digital-first EAP providers, while retaining the flexibility to deliver services in their own distinctive way.
In-app bookings – providing employees with seamless, one-click access to counselling sessions and other services directly within the app.
Tracking progress & outcomes - enabling Select Wellness to move from reactive to proactive support by monitoring employee engagement and wellbeing over time.
Customisable onboarding – allowing Select Wellness to design a fully tailored onboarding experience in their branded employee app to capture relevant information up front and automatically for each individual.
Evidence-based tools - built-in CBT thought trackers, mood logs, and prompted gratitude journals that empower employees to proactively support and manage their mental health and wellbeing between sessions.
Content delivery & management – access to Wellifiy’s comprehensive, evidence-based mental health and wellbeing content library from day one, while also enabling Select Wellness to upload and distribute their own resources. This created a rich blend of curated and proprietary content that could be targeted to employees based on their role, specific needs, or stage of their wellbeing journey.
Security & compliance – For Select Wellness, data protection and compliance are essential to earning the trust of enterprise clients. With ISO 27001, GDPR, Cyber Essentials Plus, HIPAA and Australian Privacy Principles certifications built in, Wellifiy delivers enterprise-grade security out of the box, allowing Select Wellness to confidently meet customer requirements without additional setup or resources.
The impact of Wellifiy has been significant for Select Wellness, driving both retention and expansion.
Competitive parity with digital-first EAPs: With their branded platform, Select Wellness can now offer digital services that rival - and in many cases surpass - those of well-funded competitors.
Strengthened contract renewals: Enhanced digital experience has helped secure important client renewals.
New client opportunities: The platform has opened doors to larger enterprises seeking comprehensive digital + human EAP services.
Expanded service provision: Beyond counselling, Select Wellness can now deliver a wider range of wellbeing services, seminars, and educational content digitally.
Seamless employee experience: Employees benefit from a branded, intuitive app that simplifies access to counselling, delivers personalised resources, and keeps them engaged.
With operations across Australia and the UK, Select Wellness is continuing to grow as a trusted EAP partner to organisations of every size. Backed by Wellifiy, the company can now scale counselling, wellbeing, and psychosocial safety services globally - delivering a seamless employee experience while reinforcing the high standards that have defined its reputation from the start.