Towards is a modern mental health service dedicated to helping young people, families, and adults access high-quality, evidence-based support. With a strong founding vision, deep clinical expertise, and a thoughtfully crafted brand identity, Towards set out from day one to build a service that combined clinical excellence, digital accessibility, and a deeply personalised patient experience.
To bring this vision to life, Towards partnered with Wellifiy to power a fully branded, end-to-end digital ecosystem for both staff and clients. By leveraging Wellifiy’s platform, they were able to launch quickly, operate with efficiency, and stay focused on building their business, refining their services, and supporting clients and families - without being pulled into technological sinkholes, infrastructure management, or regulatory compliance burdens.
The executive team at Towards brought decades of leadership experience from some of the UK’s most impactful digital health organisations-including Babylon, Kooth, and Oli. With this background, they entered the market with clear and ambitious priorities:
Create a professionally designed, trustworthy patient experience tightly aligned to their brand, ensuring every interaction felt safe, modern, and reflective of the quality they aimed to deliver.
Ensure compliance and certification for key UK and international standards (i.e. UK GDPR, Cyber Essentials Plus, and ISO 2700) from the outset, without needing to build or maintain the technical infrastructure themselves.
Launch quickly while working with a partner who could move at their pace, eliminating the need to build or stitch together technology from scratch and avoiding the “tech holes” that often drain new organisations of time and resources.
Deliver a best-in-class patient mobile app and highly personalised engagement experience, ensuring clients and families felt supported, informed, and connected from the first interaction.
Establish a digital infrastructure that could scale, adapt, and evolve as their service offering expanded across programs, locations, and partnerships.
Build a genuinely collaborative partnership with a vendor who would be responsive, transparent, and receptive to ongoing feedback as the model developed.
Wellifiy powered the launch of Towards’ fully white-labeled digital platform - ensuring that every client-facing interaction, from onboarding to appointments to messaging, reflected the carefully considered Towards brand.
Key Capabilities Supporting Towards’ Vision
Tailored flows that capture clinical and contextual information at registration, enabling personalised care from day one.
Clients can self-book and pay during booking, while staff can also book on their behalf - reducing administrative load and improving accessibility.
Secure, integrated telehealth supports flexible, remote care delivery with no need for external tools.
Digital consent, intake forms, and program forms help streamline workflows and ensure documentation is complete and organised.
Safe, structured communication between clinicians, young people, adults, and families fosters continuity and strengthens engagement between sessions.
Automated distribution, scoring, and tracking supports data-informed clinical decision-making and service evaluation.
Secure, flexible clinical documentation that supports multiple service types and aligns closely with AI scribing tools used by the clinical team.
Towards distributes their own videos, audios, worksheets, and learning tools directly through the app - enriching the therapeutic experience.
Automated pathways for content, assessments, forms, tasks, and follow-ups create scalable, repeatable, high-quality workflows.
Secure, flexible APIs support data ingestion and distribution as the digital ecosystem expands.
Every digital touchpoint - the mobile app, portal, resources, notifications, assessments, and communications - reinforces the Towards brand, amplifying trust and cohesion.
A defining feature of the partnership has been Wellifiy’s deeply collaborative approach. Weekly standing meetings, a shared Slack Connect channel, and an open feedback loop have enabled Towards to influence features, refine workflows, and evolve the platform as their service model grows.
Fast, low-friction launchTowards went live quickly, without sinking time into building technology or managing infrastructure.
Clients and families interact with the Towards brand from day one, strengthening trust and consistency.
With technology solved from the start, the team could focus on:
• expanding their multidisciplinary clinical team
• refining programs and therapeutic models
• strengthening youth and parent engagement
• building partnerships
• growing their service footprint
With automated journeys, messaging, booking, payments, telehealth, assessments, and case notes all in one place, Towards has a digital foundation that supports both early momentum and rapid national scale.
Young people, adults, and families feel more supported, while clinicians spend less time on admin and more time delivering high-impact care.
Towards continues to grow rapidly - expanding programs, enhancing its multidisciplinary model, and shaping a next-generation mental health service for young people, adults, and families. With Wellifiy powering their digital ecosystem, they have the infrastructure, flexibility, and partnership needed to scale confidently and deliver deeply personalised, clinically grounded care.